Your domain is yours
Registered in your name, every time. Agencies that hold a client’s domain hostage are the reason this industry has a reputation problem.
Too many good businesses are stuck behind bad websites.
That is the reason Nova Site exists, and the reason we stay small on purpose.
/ The short version
Started by someone tired of watching it happen.
Ryno Kahl started Nova Site in September 2025, after noticing the same thing over and over: businesses with five-star reviews, loyal customers and years of real work behind them, being represented online by something slow, generic, or built once in 2017 and forgotten.
Rather than just claim we could do better, we built the proof — a run of complete, working sites across different industries, every one a real build rather than a mockup.
That is still how we work. The portfolio comes first, the pitch comes second.
Nova Site was started with a second co-founder, who is no longer involved. Ryno now leads it.
/ How we work
Selective, by design.
Most agencies grow by taking on more clients than they can manage. We built this the other way around, and would rather say no than do a bad job quietly.
- 01
Tell us about your business
A short brief on the contact page or a free 20-minute discovery call, at a time that suits your time zone. No obligation attached to asking.
- 02
We review the fit
Your industry, your goals and your timeline, against what we can genuinely deliver right now. If it is not a fit, we say so.
- 03
You get a fixed quote
Itemised, in plain language, in dollars, pounds or euros, with what is included and what is not. No hourly surprises afterwards.
- 04
We design and build it
You work directly with Ryno, the founder, from start to finish. Clear milestones, weekly updates, no disappearing for three weeks.
- 05
You review, we refine
You see it on a private preview link before it goes live and tell us what is wrong. Review rounds are built into every project, not treated as an inconvenience.
- 06
We stay reachable
Hosting, updates and content changes handled by the people who built it. You are not handed to a support queue.
/ What we believe
A few things we will not budge on.
No templates sold as custom
If we build it from scratch we say so. If we were ever to use a framework or a theme, we would tell you that too.
Plain language, always
You should never need us to translate your own invoice. If a recommendation cannot be explained simply, it is probably not a good recommendation.
Speed is not optional
A slow site loses people before they read a word. We build light and keep it light.
Honest about SEO
Nobody can promise you position one. We will tell you what is realistic for your industry and your market, and what it will take.
Phones come first
Most of your customers will only ever see the phone version. It gets designed first, not squeezed in afterwards.
/ Where we work
Based in South Africa. Working worldwide.
The studio is based in Pretoria, South Africa, and all of our work is done remotely. We work with businesses in the United States, the United Kingdom and Europe.
South Africa’s time zone (GMT+2) overlaps with the whole UK and European working day, and with US mornings, so there is always time for a live call.
- FoundedSeptember 2025
- Led byRyno Kahl, co-founder
- ClientsUS, UK & Europe
- ServicesWeb design · Web apps · SEO
- PricingFixed quotes in USD, GBP or EUR
- Reply timeWithin one business day
Tell us about your business.
Send a short brief or book a free 20-minute discovery call. We reply within one business day, usually much sooner.